What is Local SEO and how it works?

Do you want a free tool suggested by Myip that lets you control how your business appears on Google Maps and Google organic search results? This is Google My Business (GMB). Although small businesses do not have to focus on Google alone, it is helpful to remember that this giant has an average of over 40,000 searches per second. Using it wisely is a powerful growth move.

50% of people looking for a local business on their smartphone will visit the business that day. These are people who have started doing market research to find something specific. So make sure you do everything you can to allow the seeker to find you.

What is Local SEO?

Local SEO (Search Engine Optimization) is an incredibly effective way to promote your business online. Helps businesses promote their products and services to local customers at the exact time they are looking for them online. This is achieved through a variety of methods, some of which are very different from those used in traditional SEO.

What should be the goals of local SEO?

Powerful Local SEO means that you appear not only on the first page of search results, but also in the right places. Two results of successful local SEO are: Google Local 3-Pack – This is the view of the 3 results given at the top of the organic results. In fact, these companies often appear with easy-to-use links for calls, instructions or useful links from their websites. These results do not happen by chance. The right business information, positive customer feedback, and a solid SEO history are what help a business get there.

Scoreboard – This is a box with a focused summary of the results of a search query. But you can only attract customers with a range of information if Google is fully aware of your business. Google My Business will get you there.

What is a local search?

First let’s look at the differences between a general information search and a local search.
A general search for information could be the question “water leak in the bathroom”. But when the question has much more intention to buy behind it, it becomes “plumber near me” or “better plumber [location]”. Then the local search is clearly more interesting for a company that has activity in the area.

For these types of search queries, which usually include a site or the phrase “near me”, search engines understand that what the researcher wants is location-based business proposals or lists. And that’s exactly what they offer with local search engine results pages. According to Google to 46% of searches made by its users are now local searches.

What are the local organic results?

It is known as the “local package” or “package of 3”. This is a block of three companies that appear below the map in the results that appear after a Google search with a local intent. You will notice that the results here are different from the typical organic results. There is information such as opening hours, ratings and photos. Although Google is capable of retrieving this information directly from your website, the data does not come from there.

Everything that appears in the local package comes from the Google My Business business profile, a useful Local SEO tool that is becoming more and more important as Google tries to satisfy more local search queries.

What is Google My Business?

Google My Business is, as the name implies, your business profile on Google. It provides information to various Google applications, including the Google Maps local search results. Its most common appearance is on the top right  on the first page of results related to your business name.

Your Google My Business profile may include a variety of information submitted by you, such as services you provide, contact information, company description, industry, and hours of operation. The “Reviews”, “Questions” and “Posts” functions are particularly important.

Especially, reviews are generated entirely by consumers, and are very important to the image of your business. It is important that your Google My Business profile is as up-to-date and accurate as possible. This way it can be more likely to appear in the local package and be attractive to justify a click by the user.

What is included in the business listing on Google My Business?

First of all, give the basic information that concerns you. Specify location, opening hours, and contact information. This is the information that will appear on Google Maps and search results pages. Make sure you do not give the potential customer the wrong information that will make you miss a sale.

Then think about the search terms that a potential customer can use. Make sure you use these words in your description and in other fields where you mention the details of the business. Specialization helps. This makes you stand out and allows your business to be suitable for many different search queries.

Add photos. According to Google, business listings with photos have 35% more clicks on their website and 42% more requests for navigation instructions at their headquarters. This is a piece that – unfortunately – many companies overlook. So add photos to let your visitors get to know your business and services.

Encourage customers to leave reviews and respond positively when they do. When users see your positive response, you will get their good impression. They may even be tempted to leave their own criticism. Of course, in the case of bad reviews, this is not the place to get emotional outbursts, fights or unprofessional behavior. Negative evaluation should be your concern, but it is good to respond soberly even if you question the motivations of the user who did it.

How to gain customers with Local SEO?

Local SEO is constantly gaining in importance for small and medium businesses. It is a promotional and promotional tool that can greatly contribute to finding new customers. Of course what we said before just touches the surface of what small businesses can do with Google My Business. However it is good to know where to start.

If you do not have a massive internet presence or e-commerce store, this does not mean that you should not use it. 78% of local searches actually lead to purchases from local stores. Do not hesitate to use Google My Business for your business. Use its tools to position your business in front of your customers.

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